The identity
The identity of the company represents the moral character of the company, which is working to reach an entity that is difficult to forget and enter into the community life by a set of calculated steps that distinguish the company from its peers from companies operating in its field and competition.
Company identity is the most comprehensive view of all the company's designs, ideas, philosophy of the company, the vision of the company and the goal that seeks to achieve.
The identity of the company consists of:
- All designs (logos, prints such as printed calendar, uniform, brochures, paper advertisements, company colors).
- Communications and Public Relations.
- Company values, laws, community interaction and activities.
Holol marketing for Advertising Services and Graphic Design believes that it is important for the company to have its own identity that distinguishes it from other competitors by working on the initial strategies that connect the ideas between you and your client. It provides a detailed summary of the identity and the target, linking all elements of the company's business identity with each other. One of the most important things to do is to have a high competitive advantage that shows your company's focus on the identity of the company.
Components of the commercial identity of the company
The commercial identity of companies consists of several tools that interfere with everything that is visible in the company and is related to the public such as:
- The logo of the company, which is a trademark and can be modified from time to time to keep abreast of modern developments.
- Accessories and marketing accessories such as books, references, banners and menus in restaurants or brochures for presentations and others.
- Uniform and means of transport from cars and others.
- Marketing methods of messages and pages on the Internet and presentation.
- The products have special cover and printing.
