1- Study the market

Know the interests of customers and their needs and what they are constantly looking for in your field so that we can provide you through your advertising campaign which is part of the e-marketing plan based on the latest techniques of e-marketing.

Know your current position, strengths, weaknesses, opportunities, and threats to your site and what competitive features you'll offer customers through your advertising campaign.

Identify the most important marketing channels available to you which have your target segment of customers and can be exploited in your business.

2- Know the competitors

Search for the most important sites that compete with you in the field and target the same target audience of customers and know all their strengths and weaknesses, the ways and means to target customers, marketing channels used on the Internet, social networks and the number of followers and the extent of interaction with them, How to address customers, times of communication with their customers, size of their positions and ranking in the search engines.

3- Target segment

Study your entire targeted online segment that will send them your marketing messages, You need to know their ages, whether they are men or women, their geographical area, their current trends, their needs, how they interact, the most important channels on which they are online, Know the best ways to communicate with them and interact with them by direct advertising, social networking sites, e-mail, search engines and know the best times to communicate with them any days in the week and any hour of the day is the best to communicate with your customers.

4- Goals

1-Setting specific goals such as: access to a specific number of visitors from the search engines and a number of other social networking sites and the rate of interaction that reach them by a specific percentage.

2-Measurable: Set your own metrics to know your reach and success in achieving your goals: Example of search engines If you come to 100, your goal of reaching your goal is 10%, which will benefit you in improving the performance of your site or your advertising campaigns.

3-Set a time-out to achieve your goals: Example: Reach 100000 visitors or interactions for a site within six months.

5- Electronic marketing mix

Determine which channels we will work on to achieve your goals:

1. Search Engines: Identify the most important words that you will be targeting in search engines, the most important actions to be followed within the site, the content to be used, the way the content is used and its types, how to gain external links, how the site analysis works
2. Social networking sites: Which sites you will communicate with your customers are Twitter, Facebook, Instagram, Google Plus, YouTube
3. Paid Ads: Google Adwords Ads, Display Ads, Banners, Facebook Ads, Twitter Ads
4. Other: such as e-mail, marketing with the application of wattage or SMS

6- Implementation plan for the marketing mix

Plan for each mix of marketing mix with goal setting, measurement, results analysis, and follow-up and deployment steps. Example: If you use the Twitter social networking site, we will determine Twitter times, how many tweets per day, tools used to analyze results, How followers react to your tweets, how many re-Twitter, how many tweets were preferred, replies, how to respond to followers, and the time you should not have to respond to a tweet.

7- Content Plan

1-Develop a time plan with the content that will be based on your site with the latest techniques of e-marketing and SEO requirements, as well as all the means of communication with the target audience and determining the time when the content will be published in all channels, whether social networking sites or blogs for the product and service provided or Publish within many forums, after determining the type of content are articles, pictures, info graphics, video, books, educational papers.

2-Develop a content plan that meets your goals by delivering a specific message to the target segment.

8- Measurement

Measure the extent to which your objectives are achieved from the plan, taking into account the existence of sufficient flexibility in the plan if something surprising occurs during its implementation.

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