The majority of us know what marketing is and what is important and that the term marketing derived from the word market where the goods combined in one place and one where the customers from all around the surrounding to buy their needs. There has been some development and television and radio stations have emerged and the marketing system has developed into the audio and video advertising, which has made a remarkable development in the world of marketing and business, but it is very expensive to reach the required level and we see the many ads on the streets and on television stations and hear radio ads. But when the e-marketing culture spread over the Internet, which caused a huge boom in marketing very much and this type of marketing less expensive and more influential, taking advantage of the infinite number of visitors and researchers of the Internet. Nowadays, relying on e-marketing has become an important and essential thing for business owners to increase their business knowledge, increase the number of their followers and the number of their customers, and even turn them from potential clients to customers of the institution or the company permanently.

E-Marketing and Internet Marketing

E-marketing is the use of electronic means of communication in promotion of a particular commodity, using all types of electronic communication with customers such as television, radio, SMS and Internet marketing is one of the types of electronic marketing so the concept of electronic marketing is more comprehensive and wider in terms of communication.

The concept of Internet Marketing

Is to use electronic means of communication such as computers and the modern Internet to promote a particular product or brand and expand the circle of potential customers with access to the largest number of Internet users as a type of electronic marketing and in order to achieve the widespread of this commodity in record times and at a cost far less than some means of advertising Whether through newspapers in traditional marketing or through other devices such as television, radio and other means of electronic marketing.

The goal of the Internet Marketing plan

1. Benefiting from the Internet to sale products of the company.
2. Take advantage of the Internet in providing technical support and continuous communication with customers.
3. Use of the Internet to increase the brand's reputation and build its independent entity.
4. The marketing plan helps to determine the number of new customers and the progress of the company in providing the service through customer support and opinion polls.

Success Factors of electronic marketing for products

1. The quality of the product is the key factor in the success of its e-marketing process.
2. The power of the marketing campaign is commensurate with the budget set for the marketing plan. The greater the amount allocated for the marketing of a product, the greater the success of the marketing plan in reaching its objectives.
3. The marketer's experience and the marketing people of the goods or service.

Advantages of Internet Marketing

1. Reach a very large audience of targeted customers.
2. Target specific segments of customers through the marketing plan.
3. The possibility of marketing the product without the existence of certain licenses and regardless of the size of the organization.
4. Provide the effort in marketing the product as well as the cost compared to traditional methods of marketing.
5. Ease of communication with customers and complete sales while saving a lot of time and effort.
6. Continuous communication with customers and follow-up to all offers and changes in prices around the clock.
7. For the consumer it is easy to browse many types of products and compare the types of products and choose the most appropriate.
8. The cost of online e-marketing is less expensive compared to all types of marketing.

The disadvantages of Internet Marketing

1. Lack of confidence in some people in dealing online in sales and purchase.
2. Exploiting a lot of fictitious companies for the lack of experience of some in dealing in the sale and purchase online and deceive them.
3. Internet security and confidentiality require a lot of effort and cost because there are some pirates who are working to penetrate organizations and get their own information and exploit them to achieve illegal gains.
4. When dealing with credit cards, you find customers very cautious and often refuse to handle them from the beginning to keep their accounts private.